Privacy Policy

1. Introduction

Saral Digital (operated by Azend Tech, "we", "us", or "our") is committed to protecting the privacy of individuals who visit our website (saraldigital.com), request a product demonstration, submit inquiries, or otherwise engage with our services or team.

This Privacy Policy describes the types of personal information we collect, the purposes for which we use it, the circumstances under which we may share it, and the rights available to you as a data subject. Please read this policy carefully. By continuing to use our website or services, you acknowledge the practices described here.

If you have any questions or concerns about this policy or how we handle your data, you can reach us at any time at hello@azendtech.com.

2. Information We Collect

We collect information in several ways — directly from you when you provide it, automatically as you interact with our website, and occasionally from third parties. The categories of information we may collect include:

2.1 Information You Provide Directly

• Full name, job title, and organization or institution name.
• Work email address and telephone number where voluntarily provided.
• Country or region.
• Details submitted via demo request forms, contact forms, or email correspondence.
• Any free-text descriptions, questions, or comments you include in submissions.

2.2 Information Collected Automatically

• IP address and approximate geographic location derived from it.
• Browser type and version, operating system, and device type.
• Pages visited, time on page, referring URLs, and navigation paths.
• Session duration, click events, and scroll depth via analytics tools.
• Cookies and similar tracking identifiers (see our Cookie Policy).

2.3 Information From Third Parties

• Aggregated analytics or behavioral data from platforms we use to understand site performance.
• Publicly available professional information where relevant to a business inquiry.

3. How We Use Information

We use the information we collect for the following purposes:

• To respond to demo requests, inquiries, and support questions in a timely manner.
• To schedule and facilitate product demonstrations and follow-up communications.
• To operate, maintain, and continuously improve our website and digital presence.
• To measure and analyze website performance, user engagement, and conversion flows.
• To send administrative or service-related communications (not marketing) where you have a legitimate expectation to receive them.
• To protect the security and integrity of our website and prevent fraudulent or unauthorized activity.
• To comply with applicable legal obligations and respond to lawful requests from authorities.
• To enforce our rights under these policies and any agreements we have with you.

We do not use your information to serve targeted advertising or to build automated profiles for decision-making purposes that have a legal or significant effect on you.

4. Legal Basis for Processing

Where applicable law requires a lawful basis for processing personal data, we rely on one or more of the following:

• Consent: Where you have expressly given us permission to process your data for a specific purpose (e.g., subscribing to updates).
• Contractual necessity: Where processing is required to fulfil a request you have made before entering into or in the course of a contract.
• Legitimate interests: Where we have a genuine business need to process data and that need is not overridden by your rights (e.g., website security, analytics, fraud prevention).
• Legal obligation: Where we are required to process information to comply with applicable laws or regulations.

We are based in Sri Lanka and operate in accordance with applicable local and international data protection principles. Visitors from the European Economic Area (EEA) or United Kingdom may have additional rights under the GDPR or UK GDPR as applicable.

5. Sharing of Information

We do not sell, rent, or trade personal information. We may share personal data in the following limited circumstances:

• Service providers and sub-processors: Third parties that assist with website hosting, email delivery, analytics, and customer relationship management. These parties are bound by data processing agreements and may only use your data on our instructions.
• Analytics platforms: We use tools such as Microsoft Clarity and similar services to understand how our website is used. These tools collect pseudonymous behavioral data.
• Professional advisers: Lawyers, accountants, and auditors where access is reasonably necessary for advisory purposes and subject to confidentiality obligations.
• Regulatory and law enforcement authorities: Where required by law, court order, or legal process, or to protect the rights, property, or safety of Saral Digital, our users, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction, subject to this policy.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Our general retention practices are:

• Contact and inquiry data: retained for up to 3 years from last interaction, unless a business relationship continues.
• Analytics and usage data: retained in aggregated or pseudonymous form for up to 26 months.
• Legal and compliance records: retained for the period required by applicable law, which may extend beyond the above periods.

When data is no longer needed, we securely delete or anonymize it in accordance with our internal data disposal procedures.

7. Security

We implement appropriate technical and organizational measures to safeguard personal information against unauthorized access, disclosure, alteration, loss, or destruction. These measures include:

• Encrypted communications via HTTPS/TLS on all web pages.
• Access controls limiting who within our team can access personal data.
• Regular review of third-party service providers for security compliance.
• Prompt assessment and notification procedures in the event of a suspected data breach.

No system is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security of information transmitted over the internet.

8. International Data Transfers

Saral Digital is headquartered in Sri Lanka. If you interact with us from outside Sri Lanka, your information may be transferred to and stored in Sri Lanka or other countries where our service providers operate.

When transferring personal data across borders, we take steps to ensure that an adequate level of protection is maintained — including relying on standard contractual clauses, adequacy decisions, or other appropriate safeguards as required by applicable law.

9. Your Rights

Depending on your country of residence, you may have certain rights regarding your personal data. These may include the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Ask us to correct inaccurate or incomplete data.
• Erasure: Request deletion of your personal data where no longer needed or where consent is withdrawn.
• Restriction: Ask us to limit processing of your data in certain circumstances.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Portability: Request transfer of your data to another provider in a structured, machine-readable format.
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at hello@azendtech.com. We will respond within a reasonable timeframe and no later than 30 days of receiving your request. We may need to verify your identity before processing certain requests.

If you are located in the EEA or UK and believe we have not adequately addressed your concern, you have the right to lodge a complaint with your local supervisory authority.

10. Cookies

We use cookies and similar technologies on our website. For full details on the types of cookies we use, their purposes, and how to manage or opt out of them, please refer to our Cookie Policy.

11. Children's Privacy

Our website and services are intended for business and professional use and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this page periodically. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal data, please contact us:

• Email: hello@azendtech.com
• Company: Azend Tech (Saral Digital)

We aim to acknowledge all privacy inquiries within 5 business days and resolve them within 30 calendar days.